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That Boy A.B. on Instagram

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That Boy A.B. has built a loyal and rising fan-base by creating emotionally charged lyrical content over perfectly produced new school beats. The independent hip-hop artists from New Jersey can put stories together like few hip-hop artists are able to do. He bears all with his music, from being a college dropout and his time in jail, to ressurecting his career and becoming a successful independent artist.

A.B has found a way to bridge the gap between old school hip-hop and new school rhyme schemes. Heavily influenced by artists like J. Cole, Jay-Z, Kendrick Lamar and Eminem, his level of sophistication stands out with his ability to combine the art of story telling with memorable wordplay and catchy hooks.

In 2012, A.B. began to release videos on YouTube. His channel now has well over 150,000 organic views and his Soundcloud has eclipsed 1 million plays. He released his first EP in 2014 titled “The Contradiction” and his hit single “Enough” began to spread over the internet rapidly, accounting for the majority of his views, downloads and sales. The single took him from a locally known artist to an established national brand.  

A.B. is currently working on his 2nd studio album which will be released in fall of 2017. 

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